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Turning Your Cosmetics Packaging into a Brand Experience

Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and becoming a consumer go-to for cosmetic products is all about cultivating a cohesive brand image and message that consumers recognize and trust, and packaging plays a crucial role in establishing and communicating your brand.

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5 Tips for Creating Statement-Worthy Seasonal Packaging

The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment.

But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with promotions.

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