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Turning Your Cosmetics Packaging into a Brand Experience

Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and becoming a consumer go-to for cosmetic products is all about cultivating a cohesive brand image and message that consumers recognize and trust, and packaging plays a crucial role in establishing and communicating your brand.

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What Your Design Agency Doesn’t Know About Packaging

Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good packaging design goes way beyond a pretty box. It tells a story of a brand and helps establish a relationship with the consumer. Great agencies can develop out-of-the-box designs that make products stand out in saturated markets.

However, most design agencies work with print brokers or vendors to execute final packaging concepts. This can prove to be a challenge since both work in isolation and even the best artwork may not translate well into print. Here are three reasons your design agency should partner with a packaging partner for any of your product packaging projects.

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